Volume 1, 2013: Issue 1

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Title:

On-page search engine optimization analysis

Author(s):

Tanja Krunic, The Higher Technical School of Professional Studies, Serbia

Abstract:

Posting a Website on the Internet is not sufficient to promote business successfully. It is well-known that users mainly enter Websites only if they are listed among the first two search engine result pages. Search engine optimization is a set of steps to be performed in order to be well ranked by search engines. This is a continuous process and consists of two main groups of steps called on-page optimization and off-page optimization. This paper deals with several aspects of on-page optimization of Websites in practice. A survey is conducted on a sample of approximately 500 top 5 Google ranked Websites for relevant Keywords from different categories and countries.

Keywords:

Search engine optimization; On-page factors; Keyword strategy; Heading optimization; Content optimization

Type:

Research paper

Journal:

The Online Journal of Applied Knowledge Management (OJAKM), ISSN: 2325-4688

Publisher:

International Institute for Applied Knowledge Management (IIAKM)

Accepted:

14 May 2013

Pages:

42-51