Sunday, February 16, 2025
Volume 1, 2013: Issue 1 |
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Title: |
On-page search engine optimization analysis |
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Author(s): |
Tanja Krunic, The Higher Technical School of Professional Studies, Serbia |
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Abstract: |
Posting a Website on the Internet is not sufficient to promote business successfully. It is well-known that users mainly enter Websites only if they are listed among the first two search engine result pages. Search engine optimization is a set of steps to be performed in order to be well ranked by search engines. This is a continuous process and consists of two main groups of steps called on-page optimization and off-page optimization. This paper deals with several aspects of on-page optimization of Websites in practice. A survey is conducted on a sample of approximately 500 top 5 Google ranked Websites for relevant Keywords from different categories and countries. |
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Keywords: |
Search engine optimization; On-page factors; Keyword strategy; Heading optimization; Content optimization |
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Type: |
Research paper |
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Journal: |
The Online Journal of Applied Knowledge Management (OJAKM), ISSN: 2325-4688 |
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Publisher: |
International Institute for Applied Knowledge Management (IIAKM) |
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Accepted: |
14 May 2013 |
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Pages: |
42-51 |