Volume 4, 2016: Issue 2

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Title:

Using data analytics to further understand the role that boredom, loneliness, social anxiety, social gratification, and social relationships (BRAG) play in a driver’s decision to text

Author(s):

Nathan White, Central Washington University, USA
Yair Levy, Nova Southeastern University, USA
Steven R. Terrell, Nova Southeastern University, USA
Steve Bronsburg, Nova Southeastern University, USA

Abstract:

Texting while driving is a growing problem that current efforts have failed to curtail. This behavior has serious, and sometimes fatal, consequences, and the factors that cause a driver to text are not well understood. This study investigates the influence that boredom, social relationships, social anxiety, and social gratification (BRAG) have upon the texting driver. A survey instrument was used to collect data from 297 respondents at a mid-sized regional university in the Pacific Northwest of the United States. The data was evaluated with PLS-SEM, which indicated that social gratification plays a very significant role in a driver’s decision to text. Additionally, data visualization techniques were used to gain additional knowledge from the data. The analysis with these techniques indicated that social anxiety may also play a role in a driver’s decision to text.

Keywords:

Texting while driving, data visualization, social gratification, social relationships, boredom, social anxiety

DOI:

https://doi.org/10.36965/OJAKM.2016.4(2)1-16

Type:

Research paper

Journal:

The Online Journal of Applied Knowledge Management (OJAKM), ISSN: 2325-4688

Publisher:

International Institute for Applied Knowledge Management (IIAKM)

Pages:

1-16