Volume 4, 2016: Issue 2

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Using data analytics to further understand the role that boredom, loneliness, social anxiety, social gratification, and social relationships (BRAG) play in a driver’s decision to text


Nathan White, Central Washington University, USA
Yair Levy, Nova Southeastern University, USA
Steven R. Terrell, Nova Southeastern University, USA
Steve Bronsburg, Nova Southeastern University, USA


Texting while driving is a growing problem that current efforts have failed to curtail. This behavior has serious, and sometimes fatal, consequences, and the factors that cause a driver to text are not well understood. This study investigates the influence that boredom, social relationships, social anxiety, and social gratification (BRAG) have upon the texting driver. A survey instrument was used to collect data from 297 respondents at a mid-sized regional university in the Pacific Northwest of the United States. The data was evaluated with PLS-SEM, which indicated that social gratification plays a very significant role in a driver’s decision to text. Additionally, data visualization techniques were used to gain additional knowledge from the data. The analysis with these techniques indicated that social anxiety may also play a role in a driver’s decision to text.


Texting while driving, data visualization, social gratification, social relationships, boredom, social anxiety




Research paper


The Online Journal of Applied Knowledge Management (OJAKM), ISSN: 2325-4688


International Institute for Applied Knowledge Management (IIAKM)